In its never ending quest to demonstrate its dumbness, the ad biz has come up with yet another inane re-naming fuck up. Omnicom Health announced the rebranding of FCB Health New York to Olixir New York on Wednesday morning. Omnicom Health described the new name as a combination of the word “elixir” with the “O” from Omnicom at the front. The move comes about four months after Omnicom Health rebranded DDB Health and The Purpose Group to Remedy Edge.
Indeed!!!
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