Liberty Mutual Insurance on Monday introduced a new brand character they say is inspired by a memorable moment in one of the company’s previous ads. Liberty Biberty, a fucktardly fuzzy yellow puppet that wears a crown like the Statue of Liberty, takes its name from a mispronunciation of the brand’s name by a “bad actor” character in a 2019 spot,and we are told is the result of a massive amount of research and the creation of hundreds of campaigns.
And they ended up with this piece of shit!!!
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