Ad Age tells us that Subway is overhauling its U.S. marketing and agency roster, throwing its global chief marketing officer under the bus, appointing a new U.S. CMO, and shaking up both its media and creative accounts. We are told that they are doing this in order to solve the brand’s ‘emotional resonance’ problem. Whatever the fuck that means. How about selling more sandwiches?
Subway’s new CMO!
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