Maison Perrier is is claiming that it is bringing a taste of Parisian romance to the beverage aisle with its new U.S. campaign. “Can’t Kiss? French Kiss Instead,” for its French Kiss Sparkling Juice Beverage. We are told that the pathetic campaign, from Ogilvy, plays off “the French reputation for romance and sensuality,” by showing various missed romantic connections between strangers. In “Hotel,” seen here, a revolving door in a Parisian hotel keeps two would-be lovers apart. In “Metro,” seen here, two strangers pass each other on different trains going in opposite directions. catching only a brief, but meaningful, glimpse of one another. Both ads conclude with the line, “Can’t kiss? French kiss instead.” Total rubbish!
I’d rather have a Kate Kiss!!!
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