AdScam

A well intentioned rant about the current state of Advertising, with particular emphasis on Big Dumb Agencies (BDA's) Because, no matter how bad you think it is, it's actually a great deal worse! "Advertising is the rattling of a stick inside a swill pail." George Orwell.

A newly formed agency, luxuriating under the name… “Good Company,” tells us that it handles creative, media, social, strategy, experiential and creator amplification. Whatever the fuck that is! It focuses on integrated creative campaigns that up digital and social engagement. In addition, it’s introducing an AI Creative lab. The lab acts as an extension of creative to aid visual and tech workflows in real time. “The black-box agency is dead. Brands don’t have the time or the budget for slow-moving machinery. They need partners who are actually in the trenches with them,” says Good Company. “We built Good Company to be exactly what the name implies — an agile, high-impact collaborator. We work closely with our clients to bring their vision to life with complete transparency. We move at the speed of culture.”

Move that arse!!!

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